What is the Net Promoter Score?

The Net Promoter Score or NPS is an index ranging from ‑100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. An NPS of 0 – 49 is considered ​‘good’.

If your NPS is 50 – 69 this is considered ​‘excellent’, you are doing great! This indicates that your company places customer satisfaction high in priority and has a lot more satisfied customers than dissatisfied ones.

An NPS 70 or above is considered ​‘world class’. This places you in the list of top customer-centric companies in the world! This most likely means that your customers love you and your company generates a lot of positive word-of-mouth referrals.